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Exploring Digital Media’s Role in Promoting Entrepreneurial Skills Among Students in Bida Local Government Area, Niger State

  • Project Research
  • 1-5 Chapters
  • Abstract : Available
  • Table of Content: Available
  • Reference Style:
  • Recommended for :
  • NGN 5000

Chapter One: Introduction

1.1 Background of the Study
Entrepreneurship is widely recognized as a critical factor for economic development, job creation, and innovation. In Nigeria, the youth population represents a significant portion of the workforce, and empowering students with entrepreneurial skills is vital for national economic growth. Digital media plays an increasingly important role in promoting entrepreneurship by providing access to online resources, networks, and training opportunities. Bida, located in Niger State, is home to many students who could benefit from entrepreneurial training and mentorship. Digital media platforms such as social media, blogs, and e-learning platforms offer students the opportunity to develop entrepreneurial skills, gain business knowledge, and connect with mentors. This study aims to explore the role of digital media in promoting entrepreneurial skills among students in Bida LGA, focusing on how digital platforms can support their entrepreneurial aspirations.

1.2 Statement of the Problem
While entrepreneurship has the potential to provide economic opportunities for students in Bida, many lack access to training, mentorship, and business resources. Traditional methods of entrepreneurship education may not be sufficient in reaching the youth, especially in rural areas. Although digital media offers a powerful tool to promote entrepreneurship, its impact in fostering entrepreneurial skills among students in Bida LGA has not been sufficiently researched. This study will investigate how digital media can help students in Bida develop entrepreneurial skills and provide them with the necessary tools to succeed in business.

1.3 Objectives of the Study

  1. To assess the role of digital media in promoting entrepreneurial skills among students in Bida LGA.
  2. To evaluate the effectiveness of digital media platforms in providing entrepreneurial education and resources to students in Bida.
  3. To identify the challenges and opportunities associated with using digital media to promote entrepreneurship among students in Bida LGA.

1.4 Research Questions

  1. How does digital media promote entrepreneurial skills among students in Bida LGA?
  2. What impact does digital media have on the effectiveness of entrepreneurial education for students in Bida?
  3. What challenges and opportunities exist in using digital media to promote entrepreneurship among students in Bida LGA?

1.5 Research Hypothesis

  1. Digital media significantly promotes entrepreneurial skills among students in Bida LGA.
  2. Digital media enhances the effectiveness of entrepreneurial education for students in Bida.
  3. The use of digital media to promote entrepreneurship presents both challenges and opportunities in Bida LGA.

1.6 Significance of the Study
This study will provide insights into how digital media can serve as a tool for promoting entrepreneurship among students in Bida LGA. It will offer recommendations for policymakers, educational institutions, and digital media platforms on how to better use these resources to support student entrepreneurship and economic development.

1.7 Scope and Limitations of the Study
The study will focus on the role of digital media in promoting entrepreneurial skills among students in Bida LGA, Niger State. It does not examine entrepreneurship programs in other regions or investigate broader national policies.

1.8 Operational Definition of Terms

  1. Entrepreneurship: The process of starting and running a business, including identifying opportunities, taking risks, and managing resources.
  2. Digital Media: Online platforms and tools such as social media, e-learning websites, and mobile applications that provide information and facilitate communication.
  3. Entrepreneurial Skills: The abilities and knowledge needed to identify, develop, and manage business opportunities, including skills in marketing, finance, and innovation.




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